Wifru B.V. is a dynamic importer of fresh fruit and vegetables.
Thanks to its lean organizational structure, Wifru is able to respond swiftly and effectively to the specific wishes and needs of its customers. Low overhead costs, in-house stock management, and a strategically favourable location enable us to maintain highly competitive pricing.
We source the finest products from across the globe for our valued customers.
By combining strong long-term partnerships with a keen eye for emerging markets, Wifru offers a broad and versatile product range. The company specializes in European stone fruits, with a particular focus on fresh cherries. Nearly a century of combined industry experience has established Wifru as a respected name in the European cherry trade.
Additionally, our day-to-day operations include a wide array of fresh produce, such as citrus fruits, pip fruits, grapes, soft fruits, melons, exotics, vegetables, and fresh herbs.
Our significant turnover stems from a healthy mix of sales markets. Whether it’s the local market vendor or a large supermarket chain elsewhere in Europe, Wifru is equipped to meet specific quality and packaging requirements. Over the past decade, our focus on the retail sector has grown substantially, enabling us to deliver directly and efficiently to retail customers throughout Europe.
